Bio
Lorraine Cochran-Johnson
DeKalb County Chief Executive Officer
Lorraine Cochran-Johnson is originally from Greenville, Alabama, and a twenty-five-year DeKalb County, Georgia resident. Lorraine attended Troy University where she received a B.S. degree in Political Science and Criminal Justice; an M.S. in The Administration of Criminal Justice and received an M.P.A. in Public Administration with a concentration in Economic Development and Grant Writing from Auburn University before attending John Marshall Law School. Lorraine holds a business certificate from Harvard University in Delivering Public Services: Efficiency, Equity and Quality. Lorraine has over two decades of experience in print media, mass communications, and management. A seasoned grant writer, Lorraine has developed state and federal proposals resulting in the procurement of millions in CDBG funding for state and local entities through the Auburn University Economic Development Institute.
Lorraine strongly supports public education and is a past PTA president of Pine Ridge Elementary, Chapel Hill Middle School, and Martin Luther King, Jr. High School. As the former Super District 7 Commissioner Lorraine has donated over $1 million in discretionary funds to support public education and youth programs, while donating $250,000 in 2020 for COVID relief to ensure the safety of educators and students.
As the former moderator of DeKalb’s PDS-24 television show Engagement Now, Lorraine worked with show producers to develop content crafted around issues relevant to modern education. Lorraine was the Parent Council President for Agnes Scott College in 2021-2022, where she served as the official parental ambassador of the college. Lorraine strongly supports positive initiatives in economic development, public safety, and home ownership.
As a professional, Lorraine spent over a decade at Creative Loafing Newspaper. An entrepreneur, Lorraine founded Salons Unlimited Magazine, a publication that started with 5,000 print issues in Atlanta and grew to a 56,000 circulation in 31 U.S. cities in three years before being sold in 2010. In 2009, Lorraine became a founding member of United Front Media, a premiere film and visual media company specializing in content development where she produced commercials for the City of Atlanta, MARTA, KIA, and Hartsfield-Jackson International Airport. In 2015, Lorraine joined Real Times Media as the General Manager of the Atlanta Daily World Newspaper and Associate Publisher of Who’s Who In Black Atlanta. She was the VP of Business Development for RTM Properties – AtlantaDailyWorld.com and Atlanta Tribune: The Magazine, before resigning to pursue public service full-time during her 2018 campaign.
Lorraine was elected DeKalb County Commissioner of Super District 7 in 2018 and proudly serves over 780,000 residents. She spearheaded the Boxed Store Ordinance requiring mandatory distance requirements to stop the proliferation of Family Dollar, Dollar Tree, and Dollar General in DeKalb County – now used in nine states. She authorizes the DeKalb Video Surveillance System Ordinance requiring mandatory video surveillance at gas and service stations. She is the founder and visionary of EMBARC Youth Farm, a $10 million urban farming project incorporating hydroponics, greenhouse growing, bee farming, a hen house, and entrepreneurship activities to connect youth and community to nature and ensure healthy living.
As the Chair of the Public Works and Infrastructure Committee, Lorraine has successfully allocated over $1.4 billion in revenue – the highest dollar amount overseen in the history of DeKalb County through any standing committee leader. She has required mandatory audit of all contracts above $3 million resulting in over $92 million in revenue savings to DeKalb County taxpayers and is the 2023 Elected Official of the Year by the American Public Works Association; the 2023 Champion of Housing by Georgia ACT; and is a recipient of The Lifetime Achievement Award by President Joe Biden in 2024.
Lorraine made history on June 18th when she received a majority vote in 174 out of 191 voting precincts to garner 60% of the vote to become the first Black woman elected CEO in DeKalb County, Georgia in a runoff election. She oversees a $1.8 billion budget and during her first 45 days was successful in passing a $4.27 water infrastructure investment with a 10-year 10% rate increase – the largest infrastructure investment in DeKalb County history.
Lorraine presented a balanced budget 15 days after taking office that included a $2 million Real Time Crime Center and later sphere-headed the $18.9 million investment in Flock camera technology and a Drone First Responder Program to reduce crime. In her inaugural budget, she restructured over $10 million in funds to make DeKalb County police officers among the highest paid in the State of Georgia and expanded incentives to include $500 monthly housing bonuses and 100% down-payment assistance on homes $250,000 or less.
Work experience
- Taught junior and senior students Creative & Strategic Brand Strategy, and Mass Marketing.
- Developed a curriculum to educate students on mass communication, including digital, print, radio, and television.
- Designed hands-on experiential marketing, communications, advertising, press releases, and media buys.
- Leveraged personal network to secure guest speakers, and provide internships, and opportunities for student growth.
- Worked with a nationally selected team to redesign the Art Institute marketing campaign, website, and outreach plan.
- Solid knowledge of print media and marketing with extensive contacts in print, television and radio.
- Knowledge of diversity and inclusion marketing, publications, and agencies targeting a multiethnic audience.
- Ability to craft advertising campaigns and PR to reach desired consumer, based on marketing objectives.
- Strong local and national relationships with the ability to make calls and gain support on key projects.
- Oversaw custom publishing and the development of content for clients across Real Times Media platforms.
- Arranged interviews with national and local political leaders, business owners, entertainers, and community leaders.
- Attended events ranging from the White House Correspondents Dinner to the Mayor’s Masked Ball as an official rep.
- Collaborated with and manages internal staff on all projects within the production pipeline.
- Worked with staff on events, i.e., Who’s Who In Black Atlanta, Hall of Fame, and Moving Your Business Forward.
- Developed sponsorship packages and secured funding for company events and programs.
- Secured venues, negotiates contracts, and handles programmatic details of events as needed to meet goals.
- Worked with company owners to expand organization from print to video production.
- Shot more than 80 destinations and attractions throughout Georgia for GA Department of Tourism.
- Oversaw video production and voice over to support client marketing initiatives.
- Wrote scripts, shot lists, and treatments.
- Worked with governmental entities to develop effective video, PR, radio, and visual media marketing strategies.
- Developed commercials, community guides, media kits, and marketing materials to promote communities.
- Managed editors, crew, writers, graphic artists and production team throughout the life of each project.
- Managed million-dollar sales and production budgets and developed weekly reports on project status.
- Built relationships with elected officials, community leaders, businesses, and to achieve organization goals.
- Shot commercials and video projects for MARTA, Hartsfield-Jackson International Airport, and contracted clients.
- Developed creative strategies to build brand recognition through print and visual media.
- Managed all aspects of film production, crew, script writing, talent identification, voice over, and pre-and-post needs.
- Developed press releases, commercial scripts, newsletters, viral marketing campaigns, media kits, and proposals.
- Managed line-item budgets, tracked spending, and communicated with team and client throughout the project.
- Licensed footage from ABC, NBC, CNN and PBS as needed for film and video projects.
- Oversaw title searches, script licensing, video transcription, pre-production and post-production.
- Member of Georgia Production Partnership (GPP) with strong relationships with production houses.
- Developed publication from ideation to implementation to become a $1.1 million revenue generating publication.
- Grew publication from one city with a distribution of 5,000 to 31 U.S. cities with a 56,000 bi-monthly distribution.
- Hired, managed and oversaw daily operations of all aspects of the publication.
- Developed and oversaw editorial calendar, creative direction, and content and ad messaging and development.
- Identified printer, writers, photographers, and all service providers necessary in the publishing pipeline.
- Attended trade shows across U.S. and taught marketing and business classes to build brand and subscriptions.
- Ensured magazine operated within budget and continually developed strategies to increase revenue.
- Top revenue producing inside sales representative in 40-year company history with $1.6 million in annual sales.
- Developed creative sales strategies and special promotions to drive sales and meet revenue goals.
- Former member of Alternative Weekly Network (AWN) who placed media buys in publications across the U.S.
- Maintained close relationships with top U.S. ad agencies including BBDO, Bernard Hodes and TMP Worldwide, etc.
- Developed content as necessary for client exposure and worked closely with production team.
- Managed client budgets and monitored ROI to determine the effectiveness of marketing campaigns and media buys.
- Harvard Kennedy School, Executive Education Certificate, 2021 Delivering Public Services: Efficiency, Equity, and Quality
- John Marshall Law School, 1998, Torts, Criminal Law, Civil Law, Legal Writing
- Auburn University, M.P.A., 1995, Public Administration and Economic Development & Grant Writing
- Troy State University, M.S., 1993, The Administration of Criminal Justice
- Troy State University, B.S., 1992, Political Science and Criminal Justice
- Telecommunications & Technology Policy Steering Committee, Member – 2025
- DeKalb County Schools Strategic Planning Committee 2023-2024
- Operation HOPE, Advisory Board – 2021 – 2023
- Atlanta Neighborhood Development Project, Advisory Board – 2021 – 2022
- Mosaic Health Center, Board Advisory Member – 2021 – 2023
- National Association of Counties (NACo) Transportation Committee, Member – 2023
- Agnes Scott College Parent Council, President – 2019 – 2020
- Rotary Club of Stone Mountain, Honorary
- Alpha Kappa Alpha Sorority, Inc.
- Leadership Women America
- National Council of Negro Women, DeKalb Section, Member
- DeKalb NAACP, Member
- Georgia WIN List Political Action Committee (PAC)
- Elected Official of the Year by American Public Works Assoc. 2023
- Top 50 Women of Influence by SCWB 2023
- 100 Black Men of DeKalb Leading Women Award 2023
- Shero Freedom and Community Trailblazer Award 2023
- One Powerhouse Award 2023
- KAA Chapter of Omega Psi Phi Citizen of the Year 2022
- DCSD My Sister’s Keeper Living Legend Award 2022
- Africa’s Children Fund Legacy of Hope Award 2022
- Thurgood Marshall NAACP Award 2022
- Mary Church Terrell Leadership Award 2022
- Women of Influence 2021
- Getting In Good Trouble Award 2025
- ABL 100 Most Influential Women 2017, 2018, 2021, 2025
- Leadership Women America Inductee 2020
- Joseph R. Biden Presidential Lifetime Achievement Award 2023
- Georgia Advancing Communities Together, Inc. Housing Champion 2023
- On the ABL Most Influential add 2023
- Cochran-Johnson, Lorraine, (2020) “The Noted Characteristics of Highly Successful Entrepreneurs” in Empower Her: Innovation, Entrepreneurship and Development (pp. 89-107). Camden, NJ: Resurgent.
- Cochran-Johnson, Lorraine, (2024). “DeKalb Reimagined.” Atlanta, GA: Amazon.
All book sales support Lorraine for Dekalb County CEO.
Learn More
- Chief Executive Officer, 2025 – Present
- Deputy Presiding Officer, 2019 – 2021
- COVID-19 Taskforce | 2020 – 2022
- Public Works and Infrastructure Committee Chair | 2020 – 2024
- Finance, Audit, and Budget Committee Member | 2021 – 2024
- Planning, Economic Development, and Community Committee Member | 2019
- Employee Relations and Public Safety Committee Member | 2019
- Planning, Economic Development, and Community Committee Member | 2019